Published on: May 2022
The global domination of organic tea market, all thanks to the pick up in health and fitness department of the world
The global organic tea market was worth USD 334.6 million in 2019 and is predicted to increase at a CAGR of 16.2% from 2020 to 2027. Flavonoid-based foods and beverages, which contain antioxidant characteristics, are likely to grow in popularity in the coming years, broadening the market's scope. Furthermore, growing worries about cadmium's detrimental effects on human health are likely to broaden the range of nutritional products obtained from organic crops. There are numerous advantages to drinking organic tea. Such products have been demonstrated to be beneficial in enhancing digestive health in numerous research. It also aids in the improvement of gut health by increasing the activity of beneficial bacteria.
The gateway to a better lifestyle, the synonym for a healthy beverage
Additionally, organic tea is believed to possess theanine, which helps to relieve anxiety. It also increases relaxation by slowing heart rate and minimising sleepiness. Caffeine is present in these items, which improves the human body's focus and attention. In the near future, the aforementioned health perks are projected to promote the popularity of these goods among health-conscious consumers. There has been an increase in demand for caffeine-free products. The tendency has had a significant impact on market growth. Organic decaffeinated tea has been sweeping the market. Caffeine content in these products is less than 2.5 percent, which is excellent for persons who suffer from lack of sleep and disturbance. Over the last several years, the industry has seen a growth in the number of companies selling decaffeinated organic teas. Twining and Manufacturer Limited, a tea company established in the United Kingdom, sells decaffeinated green tea bags, which have a smooth and balanced taste and flavour.
Let’s take you through the product insights of organic tea
Turmeric tea is becoming increasingly popular among customers. It, along with hibiscus, peppermint, chamomile, and ginger versions, has become one of the most popular herbal teas in the previous half-decade. As a result of the benefits of such goods in enhancing physical and mental stress responses, people have been drinking functional teas at a higher level, which is more in line with modern lifestyles. As a result, demand for organic tea is predicted to rise sharply among urban professionals, the elderly, and high-performance athletes. Organic products made from Camellia sinensis accounted for more than 70.0 percent of total sales in 2019. Because of its ease of use, the product has become more widely available around the world. Furthermore, market participants have been expanding their investments in producing unique products in the white, black, green, and oolong categories to cater to a wide range of tastes and health indicators. Herbal tea is predicted to increase at the quickest rate throughout the projection period, with a CAGR of 17.1% from 2020 to 2027. Growing knowledge of healthy lifestyles among generation X, Y, and Z is credited with the quick growth. Chamomile, peppermint, ginger, hibiscus, eBrazilcea, rooibos, sage, lemon balm, rosehip, and passionflower are among the many product versions offered under the categories.
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