Published on: May 2022
The rise of the face masks in the market share - let us understand how?
From 2021 to 2027, the global face mask market is expected to grow at a CAGR of -11.1 percent, from $6,792.0 million in 2019 to $9,052.1 million in 2027. COVID19, influenza, chickenpox, mumps, and measles all require the use of a face mask to defend against airborne infections. It's a half-face mask that shields the nose, chin, and mouth from the elements.
Why is there such a major hike in the demand of face masks?
The demand for face masks among frontline health professionals such as first responders, nurses, and medical practitioners is fueled by the development of respiratory infection-based pandemic diseases such as H1N1 and COVID19. N95 respirator masks are increasingly being used to protect healthcare personnel against harmful viruses and microorganisms that they may come into contact with on the job. Although health regulators have recommended that the use of N95 respirators be limited to healthcare workers, a growing number of people are purchasing these masks to reduce the chance of contracting COVID19 and stopping its spread around the world. As a result, such considerations have a substantial impact on the sales of face masks in medical stores. This increases the market's need for face masks.
Millions of people worldwide are suffering from pandemic diseases such as COVID19 and H1N1 infectious viruses, which have already claimed the lives of millions. Furthermore, social isolation and the usage of face masks are the only ways to keep people safe from infectious viruses such as COVID19. Furthermore, in order to avoid a scarcity of face masks, the government has increased its production activities, which is fueling the expansion of the face mask market. The US government has directed Honeywell International to increase its manufacturing of N95 masks in the country so that masks are available to the general public.
Uncover the key market trends of face masks
With the expansion in internet penetration, the number of people using social media has risen dramatically. Taking this into account, the majority of the major players in the face mask market plan to promote their products and services through these social media channels. Various firms and industries use social media marketing as one of their primary techniques for spreading knowledge about their product offers among target buyers. As a result, the worldwide face mask market sees social media marketing as a significant possibility for establishing traction and expanding its customer reach among its target demographics. However, counterfeit brands have emerged as a result of high prices and increased demand for face masks such as N95 respirators, surgical masks, and dust masks. Counterfeit brands are more common in underdeveloped economies, because shoppers are price-conscious. This issue makes it difficult for existing original face mask brands to sell in these countries. Counterfeit brands are of poor quality and frequently cause annoyance and safety concerns, resulting in unfavourable customer opinions. One of the key platforms where counterfeit brand transactions can be easily camouflaged is the online distribution channel. As a result, the face mask market is expected to be hampered by the growth of the counterfeiting sector.
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