E-cigarette Market Projected To Gain Significant Value By 2027

Popularity on the Rise- E-Cigarettes Taking Control of the Market

We've come a way, when Hollywood starlets smoked on silver screens and American parents smoked on the couch. Traditional cigarettes and tobacco products have quietly faded from the cultural scene over the last 60 years, with adult consumption dropping by 68 percent (as claimed by the American Lung Association). However, while they were leaving, they left the door open for a new scourge of pulmonologists everywhere, enter- electronic cigarettes. People puff clouds of scented vapor on street corners, back porches, and sidewalks around the United States. There has been a lot of debate about the safety of electronic cigarettes, their impact on public health and the popularity of the e-cigarette brands in the market.

E-cigarette brand use is on the rise, but is it a passing craze or something that will stick around? Current vaping statistics can help put things in context and model the industry's continued growth.

• In 2018, 9% of adults in the United States claimed they vape "frequently or occasionally." Gallup (Gallup, 2018)
• In the United States, 27.5 percent of high school students use different e-cigarettes brands. (2019, The Truth Initiative)
• More than 5 million middle and high school kids in the United States smoked e-cigarettes in the previous 30 days, according to a 2019 survey.
• Almost 1 million young people use e-cigarettes on a daily basis, and 1.6 million use them more than 20 times each month.

Many people believe e-cigarettes, or "vaping," is safer than smoking cigarettes and is not addictive. They are drawn to the fruity flavor cartridges, or are trying to wean themselves off traditional tobacco products, or even to curb hunger.

It's understandable. Manufacturers of e-cigarette brands continue to employ marketing strategies similar to those used by Big Tobacco to promote traditional cigarettes to children. Slick magazine commercials, concert and motor racing sponsorship, celebrity endorsements, and sweet, vivid flavors are among their strategies. In no small measure, as the dangers of traditional cigarettes have become more acknowledged, and tobacco control measures have been implemented, the cigarette market - which accounts for the majority of tobacco corporations' earnings – has begun to diminish. Explore more market insights in our expert corner!