Connected TV Market- Global Growth, Trends and Forecast (2022 - 2027) By Types, By Application, By Regions and By Key Players: Samsung Electronics, LG Electronics, TCL, Hisense, Sony, Skyworth, Foxconn (Sharp)

Acknowledging the kind of traction gained by this market, recently published a study report asserts the global Connected TV Market size is projected to accrue voluminously by 2027 registering a phenomenal CAGR of 16.4% during the review period (2022 to 2027).

Connected TV Market Overview

A TV that allows customers to stream videos using internet connectivity is referred to as a linked TV. These deliver interactive elements like social networking, web surfing, video-on-demand, and streaming combined with normal television material in order to give viewers a more immersive experience.

In addition, makers of linked TVs are fighting for the newest advancements in user interface, content aggregation, and application development. For instance, smart TVs include an operating system that can run widgets and apps that can stream videos and music. Smart TVs provide a wide range of sophisticated computing capabilities and connection, all set with unified internet capabilities. Consumers can currently search, talk, explore, share, update, and download material on smart TVs, which is propelling the demand for linked TVs.

Over the projection period, the 4K UHD category is anticipated to have rapid expansion. These TVs' price reductions are luring buyers and spurring demand in emerging markets. The growth can be attributed to novel features that offer theater-like experiences on bigger screens, like high resolution and good picture quality with Dolby Digital sound. The category demand is anticipated to be fueled by the introduction of cutting-edge technologies like quantum dot LEDs (QLEDs) throughout Ultra-high-definition (UHD) in 4K TVs. In comparison to other televisions, those in this range have strong penetration rates. Additionally, 4K TVs feature screen technologies including wide colour gamut and high dynamic range (HDR) (WCG).

Who are the Major Players in the Connected TV Market?

The global Connected TV includes Samsung Electronics, LG Electronics, TCL, Hisense, Sony, Skyworth, Foxconn (Sharp), Xiaomi, Vizio, Haier, Panasonic, Chonghong, Konka, TOSHIBA

Recent Developments:

tvScientific Launches Connected TV Performance Advertising Platform

tvScientific announced the launch of its Connected TV (CTV) buying, measurement, and attribution platform, built for businesses of all sizes that value performance media. CTV represents the fastest growing segment of a $72 billion TV advertising market, which is dominated by roughly 300 national advertisers. tvScientific aims to eliminate the high barriers of entry around TV advertising by making it accessible and measurable for all businesses. The tvScientific platform was designed for performance marketers, media agencies and businesses that want to take advantage of the rapidly growing and engaged CTV audience. By combining the powerful viewing experience of TV advertising with the capabilities of SmartTVs, tvScientific can help businesses buy and measure advertising performance.    

What are the major Applications, Types and Regions of the Connected TV Market?

Connected TV Market is segmented based on the type, applications, companies and regions.

By Product Type, it is segmented into

• 32 inch


• 40 inch


• 42 inch


• 55 inch


• Above 60 inch

By Application it is segmented into

• Family


• Public

Connected TV Market Regional Analysis

Asia-Pacific is the dominating market for smart TVs. It is expected to continue its dominance over the forecast period, owing to increasing demand for smart TVs by end-users and the emerging economies of India, China, and Japan. The increasing net disposable income of consumers has been a significant factor for continued demand in the region. The growth is also attributed to the rising popularity of OTT platforms, such as Amazon Prime Video, Netflix, HOOQ, and others, across this region.

The presence of the Chinese players has been critical in the competitive pricing of products in these markets, many of which have entered into partnerships with e-commerce platforms to offer their products. Third-party service providers have helped in assuring that consumers opt for these products, allowing the market indirectly.

• North America
  
  
  
  
  • US
  
  
  • Canada
  
  
  
  


• Europe
  
  
  
  • Germany
  
  
  • France
  
  
  • UK
  
  
  • Italy
  
  
  • Spain
  
  
  • Rest of Europe
  
  
  
  


• Asia-Pacific
  
  
  
  • China
  
  
  • Japan
  
  
  • India
  
  
  • Australia
  
  
  • South Korea
  
  
  • Rest of Asia-Pacific
  
  
  
  


• Rest of the World
  
  
  
  • Middle East & Africa
  
  
  • Latin America
  
  
  
  

What is our Connected TV Market report scope?

Key Takeaways from this Connected TV Report

• Evaluate Connected TV market potential through analyzing growth rates (CAGR %), Volume (Units) and Value ($M) data given at country level - for product types, end use applications and by different industry verticals.


• Understand the different dynamics influencing the market - growth driving factors, specific challenges and hidden opportunities.


• Get in-depth insights on your competitor performance – revenue, shares, business strategies, financial benchmarking, product benchmarking, SWOT analysis and more.


• Analyze the sales and distribution channels across geographies to enhance top-line revenues.


• Market share held by each application segment with respect to the market renumeration and sales estimates over the forecast timeline are stated in the report.


• Understand the demanding supply chain with a deep dive on the value augmentation at each, in order to optimize value and bring efficiencies in your processes.


• Get a quick outlook on the Connected TV market entropy - M&A's, deals, partnerships, product launches of all key players for the past 4 years.


• Evaluate the import-export statistics, supply-demand and competitive landscape for more than top 20 countries globally for the market.


• It further investigates the specifics that are positively impacting the profit graph of this business sphere.


• The study also elaborates the critical factors which will augment the commercial terrain of the Connected TV market.

All our reports are custom made to your company needs to a certain extent, we do provide 5 free consulting hours along with purchase of each report, and this will allow you to request any additional data to customize the report as your needs.

Frequently Asked Questions

What is the study period of this market?

The Connected TV Market is studied from 2017 - 2027.

What is the growth rate of Connected TV Market?

The Connected TV Market is growing at a CAGR of 16.4% over the next 5 years.

Who are the leading key players in Connected TV Market?

Samsung Electronics, LG Electronics, TCL, Hisense, Sony, Skyworth, Foxconn (Sharp), Xiaomi, Vizio, Haier, Panasonic, Chonghong, Konka, TOSHIBA

What regions does this Connected TV Market report covers?

North America (the United States, Canada, and Mexico)

Europe (Germany, France, UK, Russia, and Italy)

Asia-Pacific (China, Japan, Korea, India, and Southeast Asia)

South America (Brazil, Argentina, Colombia, etc.)

The Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, and South Africa)

What are the significant types of Connected TV Market?

32 inch, 40 inch, 42 inch, 55 inch, Above 60 inch

What are the significant Applications of Connected TV Market?

Family, Public