The global data visualization market was valued at USD 2.99 billion in 2022 and is expected to reach USD 5.17 billion by 2027 and grow at a CAGR of 9.69% over the forecast period (2022 - 2027).
Data Visualization Market Overview
Data visualization refers to the illustration of data or material through graphs, maps, charts, and other visual tools. It involves the use of dashboards, scorecards, analytics, big data, and business intellect (BI) solutions to identify various trends and patterns. Data visualization aids in analyzing web traffic, optimizing marketing campaigns, processing healthcare data, and monitoring financial trends to extract meaningful insights for improved decision making. The tools provide standardized visualization abilities that are used for recognizing customer preferences and upholding the demand and supply of existing and new products. As a result, it finds extensive applications across various industries, including banking, financial services and insurance (BFSI), material technology (IT), telecommunication, retail, education, and manufacturing.
Data visualization helps in classifying customer preferences, extracting strategic insights, and balancing demand and supply of new and existing products across different sectors such as retail and e-commerce, healthcare and life sciences, and transportation and logistics. Moreover, data visualization tools are cost-effective, serve as a convenient method for data analysis to derive actionable business insights, and help to identify revenue drivers and Key Performance Indicators (KPIs), thereby enabling organizations to eliminate low-performing segments.
Who are the Major Players in Data Visualization Market?
The Global Data Visualization Market study report will provide a valuable insight with an emphasis on the global market including some of the major players such as Alteryx Inc., InetSoft Technology Corp., Microsoft Corporation, Oracle Corporation, SAP SE, IBM Corporation, SAS Institute Inc., TIBCO Software Inc., Tableau Software LLC, Dundas Data Visualization Inc.
Industry News and Update
January 2018 - Tableau expands data prep capabilities with Tableau Prep Conductor, a product, which enables organizations to schedule and manage self-service data preparation. Tableau Prep Conductor is part of a new subscription offering called “Tableau Data Management Add-On”. This helps the customers to ensure that governed and timely data is available and ready for analysis.
April 2020: Tableau Software, LLC partnered with the U.S. Census Bureau to launch a Response Rate Map that provides data transparency to Census and improves the consumer's experience.
What are the major Applications, Types, and Regions for Data Visualization Market?
The market is segmented based on the type, applications, companies, and regions.
By Type, it is segmented into
By Application, it is segmented into
- BFSI
- IT & Telecom
- Retail/E-Commerce
- Education
- Manufacturing
- Government
- Others
Data Visualization Market Regional Analysis
North America region held the largest market share accounting for 40.67% in 2022. The growing use of data visualization in small and medium-sized business enterprises are fueling the growth of data visualization product in this region. The growth in the region is supported by the presence of major producers and consumers in the region. North America region is expected to witness a significant CAGR of 5.89% during the forecast period. The growing use of new technologies, economic improvements, and the increasing pace of digitization, coupled with substantial investments by enterprises is all driving the data visualization market growth in this region. PORTER, PESTEL analysis with the potential impact of micro-economic factors of the market have been presented in the report. External as well as internal factors that are supposed to affect the business positively or negatively have been analyzed, which will give a clear futuristic view of the manufacturing to the decision-makers.
- North America
- Europe
- Germany
- France
- UK
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
- Rest of Asia-Pacific
- Rest of the World
- Middle East & Africa
- Latin America
What is our Data Visualization Market report scope?
Scope of the Report covers Data Visualization Market with detailed analysis of the overall scenario for the market. It also highlights the business participants' environment in the global marketplace. This report also provides an overview of leading companies covering the latest successful marketing strategies, market contributions, current and historical background, and latest market happenings to help key organizations to grow and generate larger profits. Business players will greatly benefit from this {Product Name} Market analysis report as it has vital details to provide about regional markets, expected opportunities for the prediction time period 2022-2027. Growth between segments is used to understand the different growth factors that are expected to dominate the market as a whole and to develop strategies to differentiate between key applications and target markets. It further reveals how the worldwide market is working through efficient information graphics.
Key Takeaways from this Data Visualization Market Report
- Evaluate Data Visualization Market potential through analyzing growth rates (CAGR %), Volume (Units), and Value ($M) data given at country level - for product types, end-use applications, and by different industry verticals.
- Understand the different dynamics influencing the market - growth driving factors, specific challenges, and hidden opportunities.
- Get in-depth insights on your competitor's performance – revenue, shares, business strategies, financial benchmarking, product benchmarking, SWOT analysis, and more.
- Analyze the sales and distribution channels across geographies to enhance top-line revenues.
- Understand the demanding supply chain with a deep dive on the value augmentation at each, in order to optimize value and bring efficiencies in your processes.
- Get a quick outlook on the Data Visualization Market entropy - M&As, deals, partnerships, product launches of all key players for the past 5 years.
- Evaluate the import-export statistics, supply-demand, and competitive landscape for more than the top 20 countries globally for the market.
All our reports are custom made to your company's needs to a certain extent, we do provide 5 free consulting hours along with the purchase of each report, and this will allow you to request any additional data to customize the report as your needs.
SECONDARY RESEARCH
Secondary Research Information is collected from a number of publicly available as well as paid databases. Public sources involve publications by different associations and governments, annual reports and statements of companies, white papers and research publications by recognized industry experts and renowned academia etc. Paid data sources include third party authentic industry databases.
PRIMARY RESEARCH
Once data collection is done through secondary research, primary interviews are conducted with different stakeholders across the value chain like manufacturers, distributors, ingredient/input suppliers, end customers and other key opinion leaders of the industry. Primary research is used both to validate the data points obtained from secondary research and to fill in the data gaps after secondary research.
MARKET ENGINEERING
The market engineering phase involves analyzing the data collected, market breakdown and forecasting. Macroeconomic indicators and bottom-up and top-down approaches are used to arrive at a complete set of data points that give way to valuable qualitative and quantitative insights. Each data point is verified by the process of data triangulation to validate the numbers and arrive at close estimates.
EXPERT VALIDATION
The market engineered data is verified and validated by a number of experts, both in-house and external.
REPORT WRITING/ PRESENTATION
After the data is curated by the mentioned highly sophisticated process, the analysts begin to write the report. Garnering insights from data and forecasts, insights are drawn to visualize the entire ecosystem in a single report.
