Protein Bars Market - Growth, Trends And Forecast (2022 - 2027) By Types, By Application, By Regions and By Key Players: Clif Bar &, Eastman, General Mills, The Balance Bar

Registering a CAGR of 6.2% over the forecast period of 2022-2027, the global protein bars market is anticipated to reach the market value of US$ 2308.4 million in the year 2027 from US$ 1502 million in the year 2022.

Protein Bars Market Overview

The protein bar market is being driven by rising demand for convenience foods. Athletes aren't the only ones who buy it; individuals who want a healthy dinner without the hassle of cooking are also big fans. Protein bars are popular among consumers for a variety of reasons, including weight loss, muscle gain, and increased energy.

Usually, protein bars are targeted to the people who want a genuine source of protein which doesn’t require preparation. Generally, energy bars provide the calories in the form of carbohydrate. However, meal replacement bars are created with a purpose of replacing the variety of nutrients in a meal. In the year 2017, consumption market for the protein bars was led by the US with a market share of above 60%.

One of the primary factors driving innovation in the food and beverage industry is continuously changing consumer tastes. Currently, current trends show that demand for nutrition bars will expand at a remarkable rate in the next years, owing to the constant rise in the number of health-conscious people around the world, as well as growing knowledge of the benefits of nutrition bars. Because of the fast-paced lifestyle, particularly in urban areas around the world, an increasing number of customers are turning to on-the-go goods to meet their nutritional needs. As a result, nutrition bars have become increasingly popular in recent years.

Who are the Major Players in Protein Bars Market?

Top Key Players in the Protein Bars Market have been identified through secondary research, and their market shares have been determined through primary and secondary research. The global Protein Bars Market is fragmented with a large number of small players operating worldwide. The companies referred in the market research report include General Mills Inc. (Minnesota, U.S.), Amway Corp. (Michigan, U.S.), POST HOLDINGS Inc. (Missouri, U.S.), Premier Nutrition Corporation (Emeryville, U.S.), Mondelez International Inc. (Illinois, U.S.), The Nature's Bounty Co. (New York, U.S.), The Simply Good Foods Company (Colorado, U.S.), Mars Incorporated (Virginia, U.S.), Glanbia Plc. (Kilkenny, Ireland), Clif Bar & Company (California, U.S.), The Kellogg's Company (Michigan, U.S.), and others.

Global Protein Bars Market research provides detailed Analytical Insights of global market size, regional and country-level scope, segmentation wise growth, global share, Competition Scenario, sales analysis, impact global market players on domestic players, value chain optimization, trade regulations, Latest developments, future opportunities, product launches, expanding marketplaces, and New technological innovations.

Recent Development:

Recently, Nestle released a pea protein bar that is a brand-new variety of its YES snack bars. This snack bar incorporates 10g of protein and it's far a mixture of nuts and peas. Which is likewise excessive in fibre and not using a synthetic hues or preservatives, gluten-free, and appropriate for vegetarians. These snacks are to be had in exceptional flavors which include Almond, Peanut, and Double Dark Chocolate and Cashew, Blueberry, and Dark Chocolate

Post Holdings Inc expanded its reach of Premier Protein’s brand snack bar in convenience stores of the United Kingdom, in order, to increase its customer base.

General Mills released Nature Valley Wafer Bars, LÄRABAR plant-primarily based totally Protein bars, and EPIC Provisions Rise & Grind morning-stimulated bars.

Nordic wellness company an international leader received Func Food in health drink Celsius Holding Inc. This acquisition will assist in increasing the organisation's drink & bar enterprise withinside the Swedish market.

What are the major Applications, Types, and Regions for Protein Bars Market?

By Type, Protein Bars Market has been segmented into 

• Low Protein


• Medium Protein


• High Protein

Medium protein bars held almost 50% market share of the protein bar market in the year 2017. There is still lot of scope in the development of protein bars as the product is still in the development stage. 

By Applications, Protein Bars Market has been segmented into,  

• Bodybuilders


• Pro/Amateur Athletes


• Others

Pro/amateur athletes and bodybuilders account for close to 90% of total downstream consumption of protein bars globally.

Protein Bars Market Regional Analysis:

The report offers an in-depth assessment of the growth and other aspects of the Protein Bars Market in important regions, including the U.S., Canada, Germany, France, U.K., Italy, Russia, China, Japan, South Korea, Taiwan, Southeast Asia, Mexico, and Brazil, etc. Key regions covered in the report are North America, Europe, Asia-Pacific and Latin America.

The protein bar marketplace in North America is nearly in a saturating phase, while the ones in Europe and Asia-Pacific are selecting up-tempo in each manufacturing and consumption. Europe had about 20% of the percentage withinside the protein bar marketplace withinside the last few years. Healthy snacks and meals dietary supplements are at the rise, with a high-protein bar logo demonstrating large achievement withinside the United Kingdom and China. Natural and non-GMO protein bars are anticipated to end up the best-promoting healthful protein bar withinside the European and Asia-Pacific markets. The have an effect on of Asia is growing withinside the protein bar marketplace, with growing capacity and product innovation in China, India, and different countries

Protein Bars Market highlights the potential growth opportunities in upcoming years while reviewing the market drivers, restraints, growth indicators, challenges, market dynamics, competitive landscape and other key aspects in the global market. The Global Protein Bars Market report also conducted a PESTEL analysis of the industry to study the main influencing factors and entry barriers of the industry. 

What is our Protein Bars Market report scope?

Key Takeaways from this Protein Bars Report

• Evaluate Protein Bars market potential through analyzing growth rates (CAGR %), Volume (Units) and Value ($M) data given at country level - for product types, end use applications and by different industry verticals.


• Understand the different dynamics influencing the market - key driving factors, challenges and hidden opportunities.


• Get in-depth insights on your competitor performance - market shares, strategies, financial benchmarking, product benchmarking, SWOT and more.


• Analyze the sales and distribution channels across key geographies to improve top-line revenues.


• Understand the industry supply chain with a deep dive on the value augmentation at each step, in order to optimize value and bring efficiencies in your processes.


• Get a quick outlook on the Protein Bars market entropy - M&A's, deals, partnerships, product launches of all key players for the past 4 years.


• Evaluate the supply-demand gaps, import-export statistics and regulatory landscape for more than top 20 countries globally for the market.

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Who are the key players in Protein Bars Market?

General Mills Inc. (Minnesota, U.S.), Amway Corp. (Michigan, U.S.), POST HOLDINGS Inc. (Missouri, U.S.), Premier Nutrition Corporation (Emeryville, U.S.), Mondelez International Inc. (Illinois, U.S.), The Nature's Bounty Co. (New York, U.S.), The Simply Good Foods Company (Colorado, U.S.), Mars Incorporated (Virginia, U.S.), Glanbia Plc. (Kilkenny, Ireland), Clif Bar & Company (California, U.S.), The Kellogg's Company (Michigan, U.S.)

What regions does this Protein Bars Market report cover?

North America (the United States, Canada, and Mexico)

Europe (Germany, France, UK, Russia, and Italy)

Asia-Pacific (China, Japan, Korea, India, and Southeast Asia)

South America (Brazil, Argentina, Colombia, etc.)

The Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, and South Africa)

What are the significant types of Protein Bars Market?

Low Protein, Medium Protein, High Protein

What are the major end-use applications of the Protein Bars Market?

Bodybuilders, Pro/Amateur Athletes, Others

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