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Eye Makeup Market - Global Growth, Trends and Forecast (2022 - 2027) By Types, By Application, By Regions, and By Key Players: Loreal (EPA: OR), Estee Lauder, LVMH (EPA: MC), SHISEIDO, Amore Pacific, Chanel, Avon, Mary Kay

14 Jun, 2022 | 148 Pages
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Registering a CAGR of 5.5% over the forecast period, the market value of Eye Makeup is expected to reach US$ 60 billion in the year 2027.



Eye Makeup Market Overview



Eye makeup is widely used by women all over the world to improve their physical appearance. Eye makeup products that are new and advanced, such as eye shadow, eyeliner, mascara, and eye pencils, are widely available on the market. These products are commonly found in a variety of eye makeups, including smudge-free, mineral, and waterproof eye makeups.



The growing global cosmetics industry increased penetration of various types of eye makeup products, and rising beauty consciousness among the female population are major factors driving the global eye makeup market. Furthermore, rising physical appearance concerns among women, as well as rising demand for new and advanced eye makeup products around the world, are key factors expected to drive the target market's growth over the forecast period.



Eye makeup is available in a wide range of colors, from subtle to bold, and with long-lasting formulations. The eye makeup market is highly fragmented, with a large number of global players competing to meet rising demand. Because of changing fashion trends around the world, market manufacturers are focusing on innovation.



People's preferences for natural and eco-friendly cosmetics have shifted as health awareness has increased, as has the demand for high-quality products that are vegan, natural, organic, clean, and waterproof. Growing adoption of eye makeup products to improve appearance, as well as favorable growth in the cosmetics market and rising demand for natural cosmetics, is propelling the global eye makeup market forward.



Who are the Major Players in the Eye Makeup Market?



The global Eye Makeup includes the identification and analysis of the various market participants competing in the global market. Prominent competitors include Loreal (EPA: OR), Estee Lauder, LVMH (EPA: MC), SHISEIDO, Amore Pacific, Chanel, Avon, Mary Kay, Amway, Sisley, Elf, Kate, Coty, Kose, Carslan, Mariedalgar, Lansur, Maogeping and others.



Industry News and Updates:




  • In April 2022, Milk Makeup has just released their new eye RISE lifting and lengthening mascara, which features "Vegan Lash-Wrap Technology," which includes four vegan waxes to precisely define and add volume, as well as "monoi oil and marigold extract" for conditioning.

  • Coty Inc., a beauty products company based in the United States, partnered with Kylie Jenner to expand its geographic presence and gain a strong market foothold.





What are the major Applications, Types, and Regions for the Eye Makeup Market?



The market is segmented based on the type, applications, companies, and regions.



By Type, it is segmented into




  • Eye Liner

  • Eye Shadow

  • Mascara

  • Others



By Distribution Channel, it is segmented into




  • Hypermarket/Supermarket

  • Specialty Store

  • Convenience Store

  • Online Stores

  • Other Distribution Channels



Key Market Trends



Growing Number of Social Media Influencers Raising Awareness



Globally, high internet penetration helped to raise consumer awareness of facial care products. The market is being driven by an increase in the number of active social media users on most social media platforms, including Facebook, YouTube, Instagram, and Twitter. Consumers' increased time spent on their phones has increased their exposure to beauty content on social media, which has sustained demand in certain beauty and personal care categories, such as facial skincare products, which mainly include eye makeup. These platforms have evolved into an important marketing strategy for eye makeup brands seeking to reach a large audience. The influence of social media on consumers is significant, with more than a third of online shoppers in the United Kingdom purchasing products after seeing them advertised on social media in the previous few months. Furthermore, the trend of social media influencers showcasing their beauty routines has grown in recent years. Influencers are being used by both local and international skincare brands to raise brand awareness and reach out to potential customers.



Eye Makeup Market Regional Analysis



Due to rising social media advertising of stylish eye looks and increasing preference for natural cosmetic products among women in countries such as China and India, Asia-Pacific is the expected region for growth in the eye makeup market. Growing trends toward bold eye makeup and eyebrow pencils with long-lasting eyelashes are expected to boost the region's market growth prospects in the coming years. Furthermore, as makeup styles become more artistic and adventurous, there is potential for promoting bold and unusual brow looks that incorporate colors, glitter, and creative designs. Creating fashion-led brow products that incorporate popular culture is an excellent way to capitalize on such a trend. Individuals in countries are increasing their demand for various luxury eyes makeup products such as mascara, eyeliner, eye shadow, and other products.




  • North America


    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East & Africa

    • Latin America





The Eye Makeup Market describes the factors driving the global growth opportunities in upcoming years and highlights market channels. In addition, the report analyzes market size and share, trends, by geographic region, end-use type, and segment. It focuses extensively on revealing a detailed regional analysis. The Global Eye Makeup Market report also conducted a PESTEL analysis of the industry to study the main influencing factors and entry barriers of the industry.



What is our Eye Makeup Market report scope?



Scope of the Report covers Eye Makeup Market with a detailed analysis of the overall scenario for the market. It also highlights the business participants’ environment in the global marketplace. This report also provides an overview of leading companies covering the latest successful marketing strategies, market contributions, current and historical background, and latest market happenings to help key organizations to grow and generate larger profits. Business players will greatly benefit from this Eye Makeup Market analysis report as it has vital details to provide about regional markets and expected opportunities for the prediction time period 2022-2027. Growth between segments is used to understand the different growth factors that are expected to dominate the market as a whole and to develop strategies to differentiate between key applications and target markets. It further reveals how the worldwide market is working through efficient information graphics.



























































Report Attributes



Report Details



Report Title



Eye Makeup Market - Global Growth, Trends and Forecast (2022 - 2027) By Types, By Application, By Regions, and By Key Players: Loreal (EPA: OR), Estee Lauder, LVMH (EPA: MC), SHISEIDO, Amore Pacific, Chanel, Avon, Mary Kay



Forecast Period 2022 to 2027 CAGR



CAGR of 5.5% over the forecast period (2022-2027)



By Type




  • Eye Liner

  • Eye Shadow

  • Mascara

  • Others



By Distribution channel




  • Hypermarket/Supermarket

  • Specialty Store

  • Convenience Store

  • Online Stores

  • Other Distribution Channels



By Companies



LOreal, Estee Lauder, LVMH, SHISEIDO, Amore Pacific, Chanel, Avon, Mary Kay, Amway, Sisley, Elf, Kate, Coty, Kose, Carslan, Mariedalgar, Lansur, Maogeping



Regions Covered




  • North America

  • Europe

  • Asia-Pacific

  • Rest of the World



Countries Covered




  • US

  • Canada

  • Germany

  • France

  • UK

  • Italy

  • Spain

  • Rest of Europe

  • China

  • Japan

  • India

  • Australia

  • South Korea

  • Rest of Asia-Pacific

  • Middle East & Africa

  • Latin America



Base Year



2022



Historical Year



2017 to 2021



Forecast Year



2022 to 2027



Number of Pages



148



Customization Available



Yes, the report can be customized as per your needs




 



 



 



 



 



 



 



 



 



 



 



 



 



 



 



 



 



 



 



 



 



 



 



 



 



 



 



 



 



 



 



 



 



 



 



 



 



 



 



 



 



Key Takeaways from this Eye Makeup Report




  • Evaluate Eye Makeup market potential through analyzing growth rates (CAGR %), Volume (Units), and Value ($M) data given at the country level - for product types, end-use applications, and different industries verticals.

  • Understand the different dynamics influencing the market - growth driving factors, specific challenges, and hidden opportunities.

  • Get in-depth insights on your competitor’s performance – revenue, shares, business strategies, financial benchmarking, product benchmarking, SWOT analysis, and more.

  • Analyze the sales and distribution channels across geographies to enhance top-line revenues.

  • Understand the demanding supply chain with a deep dive on the value augmentation at each, in order to optimize value and bring efficiencies to your processes.

  • Get a quick outlook on the Eye Makeup market entropy – M&As, deals, partnerships, and product launches of all key players for the past 5 years.

  • Evaluate the import-export statistics, supply-demand, and competitive landscape for more than the top 20 countries globally for the market.



Frequently Asked Questions



What is the study period of this market?





The Eye Makeup Market is studied from 2017 - 2027.



What is the growth rate of the Eye Makeup Market?





The Eye Makeup Market is growing at a CAGR of 5.5% over the next 5 years.



Who are the key players in Eye Makeup Market?



LOreal, Estee Lauder, LVMH, SHISEIDO, Amore Pacific, Chanel, Avon, Mary Kay, Amway, Sisley, Elf, Kate, Coty, Kose, Carslan, Mariedalgar, Lansur, Maogeping



What regions does this Eye Makeup Market report cover?





North America (the United States, Canada, and Mexico)

Europe (Germany, France, UK, Russia, and Italy)

Asia-Pacific (China, Japan, Korea, India, and Southeast Asia)

South America (Brazil, Argentina, Colombia, etc.)

The Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, and South Africa)



What are the significant types of Eye Makeup Market?



Eye Liner, Eye Shadow, Mascara, Others



What are the Distribution channels of Eye Makeup Market?



Hypermarket/Supermarket, Specialty Store, Convenience Store, Online Stores, Other Distribution Channels

 



All our reports are custom-made to your company’s needs to a certain extent, we do provide 5 free consulting hours along with the purchase of each report, and this will allow you to request any additional data to customize the report to your needs.


  1. INTRODUCTION

    1. MARKET DEFINITION

    2. MARKET DYNAMICS

    3. MARKET SEGMENTATION

    4. REPORT TIMELINES

    5. KEY STAKEHOLDERS



  2. RESEARCH METHODOLOGY

    1. DATA MINING

      1. SECONDARY RESEARCH

      2. PRIMARY RESEARCH

      3. SUBJECT MATTER EXPERT ADVICE



    2. QUALITY CHECK

    3. FINAL REVIEW

      1. DATA TRIANGULATION

      2. BOTTOM-UP APPROACH

      3. TOP-DOWN APPROACH



    4. RESEARCH FLOW



  3. EXECUTIVE SUMMARY

    1. INTRODUCTION

    2. GLOBAL EYE MAKEUP MARKET BY APPLICATION

    3. GLOBAL EYE MAKEUP MARKET BY TYPES



  4. MARKET DYNAMICS

    1. DRIVERS

    2. INCREASING DEMAND FOR GLOBAL EYE MAKEUP RESTRAINTS

      1. STRINGENT ENVIRONMENTAL REGULATIONS

      2. HIGH COST OF RAW MATERIAL



    3. OPPORTUNITIES

      1. GLOBAL EYE MAKEUP GROWTH

      2. APPLICATION OF GLOBAL EYE MAKEUP



    4. IMPACT OF COVID 19



  5. GLOBAL EYE MAKEUP MARKET, BY TYPES

    1. INTRODUCTION

    2. EYE LINER

    3. EYE SHADOW

    4. MASCARA

    5. OTHERS



  6. GLOBAL EYE MAKEUP MARKET, BY DISTRIBUTION CHANNEL

    1. INTRODUCTION

    2. HYPERMARKET/SUPERMARKET

    3. SPECIALTY STORE

    4. CONVENIENCE STORE

    5. ONLINE STORES

    6. OTHER DISTRIBUTION CHANNELS



  7. GLOBAL EYE MAKEUP MARKET, BY REGION

    1. NORTH AMERICA

      1. US

      2. CANADA

      3. MEXICO



    2. EUROPE

      1. GERMANY

      2. FRANCE

      3. UK

      4. ITALY

      5. RUSSIA

      6. REST OF EUROPE



    3. APAC

      1. CHINA

      2. SOUTH KOREA

      3. JAPAN

      4. INDIA

      5. AUSTRALIA

      6. ASIAN

      7. REST OF APAC



    4. MIDDLE EAST & AFRICA

      1. SAUDI ARABIA

      2. UAE

      3. SOUTH AFRICA

      4. TURKEY

      5. REST OF MEA



    5. SOUTH AMERICA

      1. BRAZIL

      2. REST OF MEA

      3. ARGENTINA

      4. REST OF SOUTH AMERICA





  8. COMPETITIVE LANDSCAPE

    1. MERGERS, ACQUISITIONS, JOINT VENTURES, COLLABORATIONS,

    2. AND AGREEMENTS

      1. KEY DEVELOPMENT



    3. MARKET SHARE (%) **/RANKING ANALYSIS

    4. STRATEGIES ADOPTED BY LEADING PLAYERS



  9. COMPANY PROFILES

    1. BUSINESS OVERVIEW

    2. COMPANY SNAPSHOT

    3. PRODUCT BENCHMARKING

    4. STRATEGIC INITIATIVES

      1. LOREAL

      2. ESTEE LAUDER

      3. LVMH

      4. SHISEIDO

      5. AMORE PACIFIC

      6. CHANEL

      7. AVON

      8. MARY KAY

      9. AMWAY

      10. SISLEY

      11. ELF

      12. KATE

      13. COTY

      14. KOSE

      15. CARSLAN

      16. MARIEDALGAR

      17. LANSUR

      18. MAOGEPING





SECONDARY RESEARCH
Secondary Research Information is collected from a number of publicly available as well as paid databases. Public sources involve publications by different associations and governments, annual reports and statements of companies, white papers and research publications by recognized industry experts and renowned academia etc. Paid data sources include third party authentic industry databases.

PRIMARY RESEARCH
Once data collection is done through secondary research, primary interviews are conducted with different stakeholders across the value chain like manufacturers, distributors, ingredient/input suppliers, end customers and other key opinion leaders of the industry. Primary research is used both to validate the data points obtained from secondary research and to fill in the data gaps after secondary research.

MARKET ENGINEERING
The market engineering phase involves analyzing the data collected, market breakdown and forecasting. Macroeconomic indicators and bottom-up and top-down approaches are used to arrive at a complete set of data points that give way to valuable qualitative and quantitative insights. Each data point is verified by the process of data triangulation to validate the numbers and arrive at close estimates.

EXPERT VALIDATION
The market engineered data is verified and validated by a number of experts, both in-house and external.

REPORT WRITING/ PRESENTATION
After the data is curated by the mentioned highly sophisticated process, the analysts begin to write the report. Garnering insights from data and forecasts, insights are drawn to visualize the entire ecosystem in a single report.

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