Acknowledging the kind of traction gained by this market, recently published a study report asserts the global Mascara Market size is projected to accrue voluminously by 2027 registering a phenomenal CAGR of around 2.7% during the review period (2022 to 2027).
Mascara is a cosmetic, which is usually used to improve the aesthetic look of the eyes. It can lengthen, darken, thicken and/or define the eyelashes. Generally, in one of the three forms cream, cake, or liquid, the modern mascara product has several formulas, however, most of those contain basic components of oils, waxes, pigments, and preservatives. In the year 2015, Europe was the largest market, possessing a 32% market share of global consumption. The Asia Pacific was ranked at number 2 with a market share of 28% and North America and Latin America at 3rd and 4th Place with respective consumption market shares of 27% and 8%.
Among the companies, Loreal remained the biggest company with 22% of sales revenue. Other than that, the key players in the market are Proctor &Gamble, Coty, LVMH, Avon, Estee lauder, Missha, and Amore Pacific. As far as production is concerned, enterprises in the US are the largest market globally with a large production scale and revenue.
The rising trend of eye makeup amongst women and the rapid growth of women in the working class are the key factors driving the product demand. Moreover, rising spending capacity on cosmetic products and the growing influence of celebrities and social media influencers are the factors expected to fuel the market growth over the forecast period. Additionally, the availability of a variety of products owing to the rapid growth of the organized retail sector is anticipated to further propel the product demand in the forthcoming years.
Increasing demand for waterproof mascara across the globe due to rising awareness about various types of trending eye makeup across the globe is another factor expected to boost the growth of the target market during the forecast period. In addition, increasing awareness about various benefits of waterproof mascara such as cost-effective, handy, long-lasting, easy to remove, and others among women resulting in the growing demand for waterproof mascara across the globe. This is another major factor projected to propel the growth of the target market over the forecast period.
The European mascara market accounted for the highest revenue share and is expected to dominate the target market over the forecast period followed by the market in North America. High demand for glitter mascara and changing eye makeup trends in countries such as France, Germany, the UK, Canada, and the US in these regions. The market in North America is expected to register significant growth in the global market, owing to the rapid adoption of blue mascara, volume mascara, double team special effect colored mascara in countries such as China, India, and Japan in this region. The market in Latin America and Middle East & Africa is projected to witness moderate growth in terms of revenue, owing to the rising number of mascara manufacturers in many countries in these regions.
Top Key Players in the Mascara Market have been identified through secondary research, and their market shares have been determined through primary and secondary research. The global Mascara Market is fragmented with a large number of small players operating worldwide. The companies referred in the market research report includes LOreal, Estee Lauder, Procter & Gamble, LVMH, Coty, Avon, Shiseido, Amore Pacific, Missha, Chanel, Mary Kay, Alticor, PIAS, Natura, Revlon, Oriflame, Groupe Rocher, Kose Corp, Beiersdorf, DHC, Thefaceshop, Gurwitch, Pola Orbis, Marie Dalgar, Elizabeth Arden and others.
Global Mascara Market research provides detailed Analytical Insights of global market size, regional and country-level scope, segmentation wise growth, global share, Competition Scenario, sales analysis, impact global market players on domestic players, value chain optimization, trade regulations, Latest developments, future opportunities, product launches, expanding marketplaces, and New technological innovations.
Mascara Market is segmented based on the type, applications, companies, and regions.
By Type, Mascara Market has been segmented into
By Application, Mascara Market has been segmented into
The report offers an in-depth assessment of the growth and other aspects of the Mascara Market in important regions, including the U.S., Canada, Germany, France, U.K., Italy, Russia, China, Japan, South Korea, Taiwan, Southeast Asia, Mexico, and Brazil, etc. Key regions covered in the report are North America, Europe, Asia-Pacific, and Latin America.
Mascara Market highlights the potential growth opportunities in upcoming years while reviewing the market drivers, restraints, growth indicators, challenges, market dynamics, competitive landscape, and other key aspects in the global market. The Global Mascara Market report also conducted a PESTEL analysis of the industry to study the main influencing factors and entry barriers of the industry. This Research Study compares the markets of Pre COVID-19 and Post COVID-19 with the impact of COVID-19 on the regional economy.
Report Attributes
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Report Details |
Forecast Period 2022 to 2027 CAGR |
CAGR of 2.7% during the review period (2022 to 2027). |
By Type |
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By Application |
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By Companies
| LOreal, Estee Lauder, Procter & Gamble, LVMH, Coty, Avon, Shiseido, Amore Pacific, Missha, Chanel, Mary Kay, Alticor, PIAS, Natura, Revlon, Oriflame, Groupe Rocher, Kose Corp, Beiersdorf, DHC, Thefaceshop, Gurwitch, Pola Orbis, Marie Dalgar, Elizabeth Arden and others. |
Regions Covered
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Countries Covered |
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Base Year
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2022 |
Historical Year
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2017 to 2021 |
Forecast Year
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2022 to 2027 |
Customization Available
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Yes, the report can be customized as per your needs |
All our reports are customizable to your company needs to a certain extent, we do provide 5 free consulting hours along with purchase of each report, and this will allow you to request any additional data to customize the report to your needs.
The Relay Market is studied from 2022 - 2027.
What is the growth rate of Mascara Market?
The Relay Market is growing at a CAGR of 2.7% over the next 5 years.
Who are the key players in Mascara Market?
LOreal, Estee Lauder, Procter & Gamble, LVMH, Coty, Avon, Shiseido, Amore Pacific, Missha, Chanel, Mary Kay, Alticor, PIAS, Natura, Revlon, Oriflame, Groupe Rocher, Kose Corp, Beiersdorf, DHC, Thefaceshop, Gurwitch, Pola Orbis, Marie Dalgar, Elizabeth Arden and others.
What region does this Mascara Market report covers?
North America (the United States, Canada, and Mexico) Europe (Germany, France, UK, Russia, and Italy) Asia-Pacific (China, Japan, Korea, India, and Southeast Asia) South America (Brazil, Argentina, Colombia, etc.) The Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, and South Africa)
What are the significant types of Mascara Market?
Regular, Waterproof, Water-Resistant
What are the major end-use applications of Mascara Market?
Daily use, Performing use
Application_List
SECONDARY RESEARCH
Secondary Research Information is collected from a number of publicly available as well as paid databases. Public sources involve publications by different associations and governments, annual reports and statements of companies, white papers and research publications by recognized industry experts and renowned academia etc. Paid data sources include third party authentic industry databases.
PRIMARY RESEARCH
Once data collection is done through secondary research, primary interviews are conducted with different stakeholders across the value chain like manufacturers, distributors, ingredient/input suppliers, end customers and other key opinion leaders of the industry. Primary research is used both to validate the data points obtained from secondary research and to fill in the data gaps after secondary research.
MARKET ENGINEERING
The market engineering phase involves analyzing the data collected, market breakdown and forecasting. Macroeconomic indicators and bottom-up and top-down approaches are used to arrive at a complete set of data points that give way to valuable qualitative and quantitative insights. Each data point is verified by the process of data triangulation to validate the numbers and arrive at close estimates.
EXPERT VALIDATION
The market engineered data is verified and validated by a number of experts, both in-house and external.
REPORT WRITING/ PRESENTATION
After the data is curated by the mentioned highly sophisticated process, the analysts begin to write the report. Garnering insights from data and forecasts, insights are drawn to visualize the entire ecosystem in a single report.
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