Personal Lubricants Market - Growth, Trends And Forecast (2022 - 2027) By Types, By Application, By Regions and By Key Players: Durex, K-Y, Church & Dwight, Astroglide

Registering a CAGR of 4.7% over the forecast period of 2022-2027, the global personal lubricants market is anticipated to reach the market value of US$ 1175.9 million in the year 2027 from US$ 979.7 million in the year 2020.

Personal Lubricants Market Overview

Personal lubricants, also referred to as sexual lube or lubes, are applied on the penis, vagina, anus, and on sex toys to enhance sexual pleasure by helping penetration. These lubes are available in the form of liquid and gels that act as lubricants, especially to relieve the pain and reduce friction during sexual intercourse and masturbation. The market is predicted to develop as consumer awareness of these products grows, as does adult women's concern about vaginal dryness and sexual dysfunction, driving demand for preservative-free and natural products. The segment is expected to increase at a healthy rate throughout the projection period, thanks to the product's gel-like consistency, which is akin to natural vaginal lubricant, and lower cost.

Due to supply chain concerns, the pandemic hit essential manufacturers who supplied the majority of the market volume. This is projected to reduce production rates, but it may also increase product prices in the short run. Furthermore, domestic manufacturers are expected to cover the supply gap, resulting in a market impact that is rather minor.

Industry News:

June 16, 2020: Sexual Wellness Brand Cake Launches Its First Line of Products-- 

Cake, a wellness brand for the sexually active, today announced the launch and general availability of its first product offerings, including a range of premium lubricants and pre and post-sex cleansing wipes. Additionally, Cake also announced $1.435 million in seed funding from Brian Spaly, Co-Founder of Trunk Club & Bonobos, Roth Martin, Co-Founder of Rothy’s, Brand Foundry Ventures, Finn Capital, and others. Financing will be used to create and manufacture additional product offerings and expand the Cake team.

What are the major Applications, Types, and Regions for Personal Lubricants Market?

By Type, Personal Lubricants Market has been segmented into 

• Water-Based


• Silicone Based


• Oil Based

By Application, Personal Lubricants Market has been segmented into

• Sexual life


• Other

By Distribution Channel, Personal Lubricants Market has been segmented into 

• E-Commerce


• Drug Stores


• Others

Personal Lubricants Market Market Segments Analysis

• The water-based sector held the biggest market share in 2021. Furthermore, due to their incumbent usage, high volume consumption, and product innovation, the same segment is expected to grow at the fastest rate of 11.5% throughout the projection period.


• The e-commerce category accounted for the greatest proportion of the market in 2021. From 2021 to 2028, the same segment is predicted to grow at the fastest rate of 11.2%.

Personal Lubricants Market Regional Analysis

North America held the largest share in 2019 owing to high demand from menopausal women and the millennial population. According to a National Survey of Sexual Health and Behavior, in 2013, 68.2% of American women reported using personal lubricants to enhance their sexual experience.

Moreover, product innovation by manufacturers to meet the rising customer demand is expected to boost growth. In February 2018, Foria Wellness, sexual health, and wellness company proposed and marketed a cannabis-infused lubricant for females in Canada. Europe held the second-largest share in the market with growing demand from Germany, the U.K., France, and other western European countries.

APAC is the growing region due to growing popularity among women and men for enhancing the sexual experience. Increasing openness for trying new products, such as lubes, to enhance sex life has led to increasing demand from countries such as China, India, South Korea, and Japan. Organizations such as PSI work toward improving people’s health by creating awareness. The organization believes that the use of water-based lubes with condoms decreases the risk of condom breakage, lowering the risk of HIV infection. In 2015, they distributed 102 million tubes of water-based lubricants in almost 27 countries.

The report offers an in-depth assessment of the growth and other aspects of the Personal Lubricants Market in important regions, including the U.S., Canada, Germany, France, U.K., Italy, Russia, China, Japan, South Korea, Taiwan, Southeast Asia, Mexico, and Brazil, etc. Key regions covered in the report are North America, Europe, Asia-Pacific, and Latin America.

What is our Personal Lubricants Market report scope?

Key Takeaways from this Personal Lubricants Report

• Evaluate Personal Lubricants market potential through analyzing growth rates (CAGR %), Volume (Units), and Value ($M) data given at country level - for product types, end-use applications, and by different industries verticals.


• Understand the different dynamics influencing the market - key driving factors, challenges, and hidden opportunities.


• Get in-depth insights on your competitor's performance - market shares, strategies, financial benchmarking, product benchmarking, SWOT, and more.


• Analyze the sales and distribution channels across key geographies to improve top-line revenues.


• Understand the industry supply chain with a deep dive on the value augmentation at each step, in order to optimize value and bring efficiencies in your processes.


• Get a quick outlook on the Personal Lubricants market entropy - M&As, deals, partnerships, product launches of all key players for the past 4 years.


• Evaluate the supply-demand gaps, import-export statistics, and regulatory landscape for more than the top 20 countries globally for the market.

Frequently Asked Questions

What is the study period of this market?

The Personal lubricants Market is studied from 2017 - 2027.

 What is the growth rate of Personal lubricants Market?

The Personal lubricants Market is growing at a CAGR of 4.7% over the next 5 years.

What regions does this Personal lubricants Market report covers?

North America (the United States, Canada, and Mexico)

Europe (Germany, France, UK, Russia, and Italy)

Asia-Pacific (China, Japan, Korea, India, and Southeast Asia)

South America (Brazil, Argentina, Colombia, etc.)

The Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, and South Africa)

What are the significant types of Personal lubricants Market?

Water-Based, Silicone Based, Oil Based, Others

What are the major applications of Personal lubricants Market?

Sexual life, Other

On the basis of types, Which segment is likely to hold the major share in the Personal lubricants Market?

Water-Based segment to hold the largest share in Water Bottles market.

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