Yoga Mat Market - Growth, Trends And Forecast (2022 - 2027) By Types, By Application, By Regions and By Key Players: Lululemon, Manduka PROlite, Jade Yoga, Hugger Mugger Para Rubber

The global yoga mat market size is projected to grow from USD 11.7 billion in 2021 to USD 15.2 billion by 2026, at a CAGR of 5.3% during the forecast period 2022 to 2027.

Yoga Mat Market Overview

Yoga mats are specially designed for yoga and stretching practices. Growing the health consciousness of individual give rise to the global yoga mat market. They are essentially used to block the energy loss of an individual on the surface and help to maintain the body warm and energetic during exercise. Yoga mats avoid injuries while making a particular yoga stretch, this, in turn, increases the demand for the product. Manufacturers are focusing on the newer benefiting raw materials for the yoga mats to provide a high level of relaxation and comfort to the consumers.Growing awareness regarding yoga and spiritual practices and their health benefits is projected to drive demand for the yoga mats. Also, growing incidences of the health problems due to stress, and anxiety influence people towards exercise and fitness activities and thus rises the consumption of the related products. The growing number of fitness and yoga centres across the globe along with the growing health & fitness industry gives rise to the demand for yoga mats.Rise in prevalence of obesity and increase in health consciousness among consumers are the key factors that drive the growth of the yoga mat market. Obesity is associated with a number of health issues or disorders such as sudden cardiac arrest, hypertension, hypotension, and diabetes. Therefore, to lose weight, reduce stress, and improve blood circulation, obese people tend to participate in yoga, thereby supporting the yoga mat market growth.

Key Market Trends-

Prana is the first North American apparel brand to produce Fair Trade-certified clothing, which has established 100% organic cotton, with recycled material for yoga mats. The material is UV-resistant, and its closed-cell construction stops germs from gripping into the mat. In addition, leading companies,  as Manduka, are focusing on emerging a range of eco-friendly and non-toxic yoga mats, including eKO Lite Mats. These mats are factory-made using rubber from natural resources and biodegradable components as another option to PVC materials. Due to the vigorous grip and safe and even comfortable structures, these yoga mats are attracting the attention of yoga enthusiasts and their challengers. These aspects are predictable to invent new opportunities for manufacturers in the yoga and exercise mats market.

Recent Developments-

• Lululemon Athletica Inc. entered into a definitive agreement to acquire MIRROR (US), an in-home fitness company, for a valuation of USD 500 million. MIRROR offers a mirror-style product that mimics an in-studio experience, as well as more than 70 new classes and over 40 class types per week, including strength training, weight training, pre-and post-natal workouts, and yoga. This acquisition is expected to enhance the annual sale of yoga mats by Lululemon Athletica Inc.


• Columbia Sportswear Company (CSC) entered into a definitive agreement with Steelpoint Capital Partners (US) and other minority members to acquire all controlling interests of the yoga-inspired prAna apparel brand. prAna will join CSC’s portfolio of authentic, active outdoor brands and is expected to propel CSC into the yoga and exercise mats market.

What are the major Applications, Types and Regions for Yoga Mat Market?

Yoga Mat Market is segmented based on the type, applications, companies and regions.

By Type, it is segmented int

• PVC yoga mats


• Rubber yoga mats


• TPE yoga mats


• Other yoga mats

By Applications, it is segmented into

• Household


• Yoga club


• Others

Yoga Mat Market Regional Analysis

Asia Pacific accounted for the major share of the yoga mat market.

The large market share is due to the growing popularity of yoga in countries such as China, Japan, Thailand, and Australia, and others. India accounted for the main share of the yoga mat market in the Asia Pacific region. Yoga was originated in India and is practiced on a wider scale. The government of India has also assumed numerous initiatives to promote the benefits of yoga in the country. For instance, the International Yoga Fest (IYF) is being planned by the Union Ministry of AYUSH every year since 2016. The 1st International Yoga Fest was held in 2016, and the second one was held in March 2017. The popularity of yoga, along with the increase in government initiatives to promote yoga, is anticipated to drive the yoga and exercise mats market in the country.

The report offers in-depth assessment of the growth and other aspects of the Yoga Mat Market in important regions, including the 

North America

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  • US
  
  
  • Canada
  
  
  
  


• Europe
  
  
  
  • Germany
  
  
  • France
  
  
  • UK
  
  
  • Italy
  
  
  • Spain
  
  
  • Rest of Europe
  
  
  
  


• Asia-Pacific
  
  
  
  • China
  
  
  • Japan
  
  
  • India
  
  
  • Australia
  
  
  • South Korea
  
  
  • Rest of Asia-Pacific
  
  
  
  


• Rest of the World
  
  
  
  • Middle East & Africa
  
  
  • Latin America
  
  
  
  

What is our Yoga Mat Market report scope?

Key Takeaways from this Yoga Mat Report

• Evaluate Yoga Mat market potential through analyzing growth rates (CAGR %), Volume (Units) and Value ($M) data given at country level - for product types, end use applications and by different industry verticals.


• Understand the different dynamics influencing the market - key driving factors, challenges and hidden opportunities.


• Get in-depth insights on your competitor performance - market shares, strategies, financial benchmarking, product benchmarking, SWOT and more.


• Analyze the sales and distribution channels across key geographies to improve top-line revenues.


• Understand the industry supply chain with a deep dive on the value augmentation at each step, in order to optimize value and bring efficiencies in your processes.


• Get a quick outlook on the Yoga Mat market entropy - M&A's, deals, partnerships, product launches of all key players for the past 4 years.


• Evaluate the supply-demand gaps, import-export statistics and regulatory landscape for more than top 20 countries globally for the market.

FAQ -

What is the study period of this market?

The Yoga Mat Market is studied from 2017 - 2027.

 What is the growth rate of Yoga Mat Market?

The Yoga Mat Market is growing at a CAGR of 5.3% over the next 5 years.

What regions does this Yoga Mat Market report covers?

North America (the United States, Canada, and Mexico)

Europe (Germany, France, UK, Russia, and Italy)

Asia-Pacific (China, Japan, Korea, India, and Southeast Asia)

South America (Brazil, Argentina, Colombia, etc.)

The Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, and South Africa)

All our reports are customizable to your company's needs to a certain extent, we do provide 5 free consulting hours along with the purchase of each report, and this will allow you to request any additional data to customize the report to your needs.