Acknowledging the kind of traction gained by this market, recently published a study report by industry data analytics asserts the The global Mobile Value-Added Services (VAS) market was valued at 374.91 Million USD in 2020 and will grow with a CAGR of 14.10% from 2020 to 2027.
Mobile Value-Added Services (VAS) Market Overview
The mobile value-added services (VAS) market share is expected to increase by USD 497.27 billion from 2020 to 2027, and the market’s growth momentum will accelerate at a CAGR of 14.10%.Mobile value-added services (MVAS) are defined as mobile services that are obtainable by mobile service breadwinners apart from the voice communication services. The MVAS such as sending short message service (SMS), multimedia messaging service (MMS), mobile email & IM, mobile money, location-based services, mobile advertising, and mobile infotainment allows mobile subscribers to use smart phones and drugs for several non-voice drives.
The quick inventions in technology have led to the development of MVAS beyond the voice communication services. It helps mobile service workers to create and sustain new revenue streams and drive ARPU. Rising mobile phones, network penetration, and improved return on marketing devote are some of the influences driving the mobile value-added services market. Social media offer new opportunities for the vendors. However, privacy worries are the key challenge existence faced by the marketers in the MVAS ecosystem.
Who are the Major Players in Mobile Value-Added Services (VAS) Market?
The Mobile Value-Added Services (VAS) Market is growing at a very fast pace and has seen the focus of many local and regional vendors offering precise application products for multiple end users. The three dependencies for the status of major companies in the market are: company profile, profitable gross margin, the prices they charge. These are the main players in this market America Movil, Apple, Comviva Technologies, Google, AT&T, Blackberry, CanvasM Technologies, KongZhong, Near (AdNear), Nokia, OnMobile, Samsung, Sprint, Vodafone, ZTE
Industry News:
March 14, 2022 – BlackBerry Limited (NYSE: BB; TSX: BB) and ISAAC Instruments, a leading driver-centric fleet management solution provider, has announced that BlackBerry Radar has been integrated within the ISAAC Open Platform, delivering more value in a comprehensive fleet management solution for commercial fleets. Fleet managers will now have an aggregate view of current tractor and trailer operations in a single console, enabling them to better manage and automate their dispatch operations, driver messaging and hours of service compliance.
What are the major Applications, Types and Regions for Mobile Value-Added Services (VAS) Market?
By Type, it is segmented into
- Short Messaging Service (SMS)
- Multimedia Messaging Service (MMS)
- Location Based Services
- Mobile Email & IM
- Mobile Money
- Mobile Advertising
- Mobile Infotainment
- Others
By Applications it is segmented into
- BFSI
- Media and Entertainment
- Healthcare
- Education
- Retail
- Government
- Telecom & IT
- Other
Market Regional Analysis
North America is expected to be a key contributor to the mobile value-added services market over the forecast period owing to established telecom infrastructure, use of location-based services and consumer preference to use smart phone applications. Asia Pacific is anticipated to show rapid growth for the forecast period owing to fast development in the economy forcing the companies to use modern techniques to have a competitive edge, increase in the use of internet and application, and growing online services. Value-added services (VAS) adoption in countries like China and India is expected to spur due to, rising middle-class population and increasing expendable power of people at the bottom of the pyramid. The Middle East and Africa are projected to show sluggish growth due to poor telecom infrastructure, and less awareness about the value-added services.
- North America
- Europe
- Germany
- France
- UK
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
- Rest of Asia-Pacific
- Rest of the World
- Middle East & Africa
- Latin America
The Mobile Value-Added Services (VAS) Market describes the factors driving the global growth opportunities in upcoming years and highlights market channels. In addition, the report analyzes market size and share, trends, by geographic region, end-use type and segment. It focuses extensively on revealing a detailed regional analysis. The Global Mobile Value-Added Services (VAS) Market report also conducted a PESTEL analysis of the industry to study the main influencing factors and entry barriers of the industry.
What is our Mobile Value-Added Services (VAS) Market report scope?
Report Attributes
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Report Details
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Forecast Period 2022 to 2028 CAGR
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CAGR of 14.10% during the review period (2022 to 2027).
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By Type
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- Short Messaging Service (SMS)
- Multimedia Messaging Service (MMS)
- Location Based Services
- Mobile Email & IM
- Mobile Money
- Mobile Advertising
- Mobile Infotainment
- Others
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By Application
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- BFSI
- Media and Entertainment
- Healthcare
- Education
- Retail
- Government
- Telecom & IT
- Other
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By Companies
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America Movil, Apple, Comviva Technologies, Google, AT&T, Blackberry, CanvasM Technologies, KongZhong
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Regions Covered
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- North America
- Europe
- Asia-Pacific
- Rest of the World
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Countries Covered
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- US
- Canada
- Germany
- France
- UK
- Italy
- Spain
- Rest of Europe
- China
- Japan
- India
- Australia
- South Korea
- Rest of Asia-Pacific
- Middle East & Africa
- Latin America
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Base Year
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2022
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Historical Year
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2017 to 2021
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Forecast Year
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2022 to 2027
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Number of Pages
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134
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Customization Available
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Yes, the report can be customized as per your needs
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Key Takeaways from this Mobile Value-Added Services (VAS) Report
- Evaluate Mobile Value-Added Services (VAS) market potential through analyzing growth rates (CAGR %), Volume (Units) and Value ($M) data given at country level - for product types, end use applications and by different industry verticals.
- Understand the different dynamics influencing the market - growth driving factors, specific challenges and hidden opportunities.
- Get in-depth insights on your competitor performance – revenue, shares, business strategies, financial benchmarking, product benchmarking, SWOT analysis and more.
- Analyze the sales and distribution channels across geographies to enhance top-line revenues.
- Understand the demanding supply chain with a deep dive on the value augmentation at each, in order to optimize value and bring efficiencies in your processes.
- Get a quick outlook on the Mobile Value-Added Services (VAS) market entropy - M&A's, deals, partnerships, product launches of all key players for the past 4 years.
- Evaluate the import-export statistics, supply-demand and competitive landscape for more than top 20 countries globally for the market.
All our reports are custom made to your company needs to a certain extent, we do provide 5 free consulting hours along with purchase of each report, and this will allow you to request any additional data to customize the report as your needs.
Frequently Asked Question -
What is the Mobile Value-Added Services (VAS) Market size?
The mobile value-added services (vas) market growth will increase by USD 497.27 billion during 2020-2027
What is the CAGR for Mobile value-added services (vas) market?
The Mobile value-added services (vas) market is expected to grow at a CAGR of 14.10% during 2020-2027
Which region is more attractive for vendors in the Mobile value-added services (vas) market?
APAC will register the highest growth rate of 59.39% among the other regions. Therefore, the mobile value-added services (vas) market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.
What are the key markets for Mobile value-added services (vas)?
- US
- China
- India
- Japan
- Germany
- France
Who are the key players in the Mobile value-added services (vas) market ?
Alphabet Inc., America Movil SAB de CV, Apple Inc., Cisco Systems Inc., Huawei Investment & Holding Co. Ltd., International Business Machines Corp., Reliance Industries Ltd., Samsung Electronics Co. Ltd., Telefonaktiebolaget LM Ericsson, Vodafone Group Plc are a few of the key vendors in the mobile value-added services (vas) market.
SECONDARY RESEARCH
Secondary Research Information is collected from a number of publicly available as well as paid databases. Public sources involve publications by different associations and governments, annual reports and statements of companies, white papers and research publications by recognized industry experts and renowned academia etc. Paid data sources include third party authentic industry databases.
PRIMARY RESEARCH
Once data collection is done through secondary research, primary interviews are conducted with different stakeholders across the value chain like manufacturers, distributors, ingredient/input suppliers, end customers and other key opinion leaders of the industry. Primary research is used both to validate the data points obtained from secondary research and to fill in the data gaps after secondary research.
MARKET ENGINEERING
The market engineering phase involves analyzing the data collected, market breakdown and forecasting. Macroeconomic indicators and bottom-up and top-down approaches are used to arrive at a complete set of data points that give way to valuable qualitative and quantitative insights. Each data point is verified by the process of data triangulation to validate the numbers and arrive at close estimates.
EXPERT VALIDATION
The market engineered data is verified and validated by a number of experts, both in-house and external.
REPORT WRITING/ PRESENTATION
After the data is curated by the mentioned highly sophisticated process, the analysts begin to write the report. Garnering insights from data and forecasts, insights are drawn to visualize the entire ecosystem in a single report.
